
This marinade is bold, bright, and packed with layers — smoky depth from the paprika, warm earthiness from cumin and turmeric, and a zippy citrus lift from fresh lime juice and zest. The cilantro gets stirred in at the end so it stays vibrant and fragrant rather than muddying into the mix. Everything comes together in a single bowl with a quick whisk, making it one of those effortlessly impressive recipes you'll keep coming back to. Because it's built entirely on olive oil, citrus, fresh herbs, and spices, there's nothing to second-guess — no hidden binders or emulsifiers that so many store-bought marinades sneak in. It works beautifully on chicken, fish, or vegetables, and the flexible marinating window means you can plan ahead or throw dinner together on a whim. Make a batch on Sunday and you've got a flavor-packed head start on the whole week.
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Combine the olive oil, lime juice, and lime zest in a small bowl and whisk until the oil and juice are loosely emulsified.
Add the smoked paprika, cumin, turmeric, cayenne (if using), garlic, salt, and black pepper. Whisk until the spices are fully incorporated and the mixture is uniform in color.
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