Our Story

We created Fig because we’ve been there.

Sick of restrictions, we sought out possibilities.

How It Started
Mission Shelf

We were frustrated.

If you’re like us, we know you’ve drifted through grocery stores hungry and searching. You’ve declined dinner invitations and sacrificed spontaneity. You felt limited by all the extra work it takes to simply have a meal.

Mission Stacking

We wondered ...why?

Why is eating with dietary restrictions such a chore? Isn’t there an easier way? Shouldn’t you have some simple tool to help out?

Mission Basket

We decided to make it clear.

Tired of seeing you being told what you couldn’t eat, we chose to show you everything you could. And we met thousands of people like you, and like us, all helping to improve the quality of life for those with dietary needs.

Moving Forward, Together

We are a team of passionate , and with one common goal: to make dealing with dietary restrictions a heck of a lot easier.
Photo - Maxwell RebarberPhoto - Maxwell Rebarber

Maxwell Rebarber


Photo - Andrew HollarPhoto - Andrew Hollar

Andrew Hollar


Photo - Jake LynchPhoto - Jake Lynch

Jake Lynch

Product & Engineering

Photo - Tyler ScheviakPhoto - Tyler Scheviak

Tyler Scheviak

Product & Growth

Photo - Anurima SharmaPhoto - Anurima Sharma

Anurima Sharma

Product & Engineering

Photo - Bex UngpiyakulPhoto - Bex Ungpiyakul

Bex Ungpiyakul


Photo - John KimPhoto - John Kim

John Kim


Photo - Mia SilvermanPhoto - Mia Silverman

Mia Silverman

Photo - Brian EstanyPhoto - Brian Estany

Brian Estany


Photo - Rachel Dyckman, RDNPhoto - Rachel Dyckman, RDN

Rachel Dyckman, RDN


Photo - Danielle Lewis, RDPhoto - Danielle Lewis, RD

Danielle Lewis, RD


Photo - Joanna Baker, APD RNPhoto - Joanna Baker, APD RN

Joanna Baker, APD RN


Photo - Kate WatsonPhoto - Kate Watson

Kate Watson


Photo - Kristi Winkels, RDN, LDPhoto - Kristi Winkels, RDN, LD

Kristi Winkels, RDN, LD


Video poster
Our Movement

But the best part? Coming together for change.

We’re still perfecting our path, and the more the merrier. Are you a manufacturer, grocery store, possible partner, or just someone who wants to work with us and provide feedback? We’d love to hear from you.

Fig is for

Lactose intolerant Pescatarians

🌱 🐟