Over 100 million of us in America with food allergies and other dietary restrictions are tired of seeing vague ingredients like “natural flavors” and “spices” in over 50% of products we’re trying to buy. The ingredient label should help us figure out if we can eat something or not.
Yet, we’re left (often, unsuccessfully) pestering customer support teams, unexpectedly having painful reactions, and ultimately not purchasing products we’re unsure about.
That’s why we’re on a mission to know every ingredient that’s in our food.
The asks (see more details below) are basic yet essential. We want you to prove that you’re committed to telling us everything that is in your products—ideally printed on the label, and at the very least when customers contact you.
Commit to sharing everything that is in your food—ideally printed on the label, and at the very least when contacted.
Our team is helping over 180,000 people like us with dietary restrictions find food that they can eat with our app. But with even the most complex filtering algorithms, we still can’t tell someone definitively if a product works for them or not because of one thing—poor ingredient transparency. So we need your help in holding the food industry honest and accountable, and in doing so, you’ll be on the right side of history and gain more loyal customers because of it.Learn More About Fig