Ingredient Transparency Pledge
Commit to listing every ingredient.
Because people just want to know what they can eat.View the petition on change.org
Why Every Ingredient Matters
Over 100 million of us in America with food allergies and other dietary restrictions are tired of seeing vague ingredients like “natural flavors” and “spices” in over 50% of products we’re trying to buy. The ingredient label should help us figure out if we can eat something or not.
Yet, we’re left (often, unsuccessfully) pestering customer support teams, unexpectedly having painful reactions, and ultimately not purchasing products we’re unsure about.
That’s why we’re on a mission to know every ingredient that’s in our food.
The asks (see more details below) are basic yet essential. We want you to prove that you’re committed to telling us everything that is in your products—ideally printed on the label, and at the very least when customers contact you.
Prove that you’re dedicated to ingredient transparency. Sign the Pledge.
- Get highlighted to the Fig community (180,000+ people and quickly growing)
- Establish your reputation as a transparent brand to existing and prospective customers
- Gain more brand loyalists that buy your products weekly
Use vague terms like “Natural Flavors” or “Spices” without specifying what is in them
Include sources of ingredients. Ex. “spices (cinnamon, turmeric, rosemary)”
Hide any ingredients used for processing/preserving, like carrageenan or citric acid
List every single ingredient that may be in a product on the ingredient label.
Withhold your ingredients or manufacturing information when we call or email you.
Respond timely and answer all of our questions—even the really specific ones.
Sign the Ingredient Transparency Pledge.
Commit to sharing everything that is in your food—ideally printed on the label, and at the very least when contacted.Submit Your Pledge
Brands That Have Signed the Pledge
Hi, we’re Fig.
Our team is helping over 180,000 people like us with dietary restrictions find food that they can eat with our app. But with even the most complex filtering algorithms, we still can’t tell someone definitively if a product works for them or not because of one thing—poor ingredient transparency. So we need your help in holding the food industry honest and accountable, and in doing so, you’ll be on the right side of history and gain more loyal customers because of it.