This bold, smoky rub is pure pantry-staple simplicity — paprika, smoked paprika, and cayenne bring the heat and color, while dark brown sugar adds just enough sweetness to balance things out. Garlic powder, onion powder, and dry mustard build layers of savory depth, and a mix of oregano and thyme rounds everything out with an earthy, herbal finish. Whisk it all together until it's streak-free and evenly blended, then store it in an airtight jar for whenever the ribs, brisket, or pulled pork craving hits. It's a fantastic one to keep stocked in a gluten free pantry, since it comes together from straightforward spices with no guesswork involved. A few tablespoons rubbed generously over meat before a low, slow cook is all it takes to build that classic Memphis-style crust.
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Combine the paprika, dark brown sugar, kosher salt, black pepper, garlic powder, onion powder, dry mustard, ground cumin, cayenne pepper, smoked paprika, dried oregano, and dried thyme in a small bowl and whisk until evenly blended with no visible streaks of sugar.
Transfer to an airtight jar or container. Store at room temperature, away from heat and light, for up to 3 months.
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