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Preheat the oven to 300°F (150°C). In a small bowl, combine the brown sugar, smoked paprika, garlic powder, onion powder, cumin, kosher salt, black pepper, and cayenne. Pat the pork shoulder dry with paper towels, then rub the spice mixture all over the surface, pressing it in firmly.
Heat the olive oil in a large Dutch oven over medium-high heat until shimmering. Add the pork shoulder and sear, turning every 3–4 minutes, until deeply browned on all sides, about 12–15 minutes total.
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