
Brioche has a reputation for being one of the most indulgent, buttery breads you can make — and this version delivers every bit of that richness without a drop of dairy. The secret is in the technique: softened dairy-free butter is worked into the dough cube by cube, building that signature glossy, pillowy crumb the same way a classic recipe would. Oat milk activates the yeast and adds a subtle natural sweetness that plays beautifully against the eggs and salt. The windowpane test in step three is your best friend here — it tells you the gluten is fully developed and that you're going to get those gorgeous, pull-apart rolls once baked. A deep golden egg-wash finish makes the loaf look like it came straight out of a Parisian boulangerie. With 10 servings from a single 9x5 loaf, it's perfect for a weekend brunch spread or sliced thick for French toast the next morning. Once you smell it coming out of the oven, you'll wonder why you ever bought bread at all.
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Combine the warmed oat milk, yeast, and 1 teaspoon of the sugar in the bowl of a stand mixer. Stir briefly and let stand for 5–8 minutes, until foamy and fragrant.
Add the flour, salt, remaining sugar, and 3 eggs to the yeast mixture. Mix on low speed with the dough hook until a shaggy dough forms, about 2 minutes, then increase to medium speed and knead for 5 minutes, until the dough is smooth and pulls away from the sides of the bowl.
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