
A bold coffee crust on a thick ribeye is the kind of move that turns a weeknight dinner into something worth talking about. The rub here is built entirely from whole spices and ground coffee ā nothing processed, nothing with hidden additives ā so you get deep, smoky flavor without any of the emulsifier concerns that can sneak into pre-made spice blends or marinades. Smoked paprika, garlic powder, turmeric, and ginger layer on complexity, while the coffee creates a gorgeous, crackling crust when it hits a screaming-hot cast iron pan. Avocado oil handles the high heat beautifully, and a final drizzle of extra virgin olive oil adds a fruity richness right before serving. The technique is straightforward ā a hard sear, a flip, and a proper rest ā but the results look and taste genuinely impressive. Fresh parsley at the end brightens the whole plate and cuts through the richness of the ribeye. This is the kind of clean, ingredient-honest recipe that proves you don't need anything artificial to cook a seriously satisfying steak.
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In a small bowl, combine the ground coffee, smoked paprika, garlic powder, black pepper, turmeric, ginger, and kosher salt. Stir until evenly mixed.
Pat the steaks thoroughly dry with paper towels, then press the rub firmly onto all sides of each steak, coating evenly. Let the steaks rest at room temperature for 30 minutes.
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