
Bold, smoky, and deeply savory, this cast iron steak is the kind of meal that makes people stop mid-bite and ask what you did differently. The secret is a dry rub built around finely ground coffee, smoked paprika, and warm spices like turmeric and ginger ā ingredients that form an extraordinary crust when they hit a screaming-hot skillet. Avocado oil handles the high heat without burning, so every sear is clean and confident. The technique is straightforward: press the rub in firmly, let the steaks come to room temperature, and resist the urge to move them once they hit the pan. That patience is what gives you the deeply browned, almost lacquered crust that makes this dish so memorable. A final drizzle of good olive oil and a handful of fresh parsley bring everything together with brightness right before serving. This is pure beef cookery at its best ā no filler, no fluff, just a stunning plate of steak.
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In a small bowl, combine the ground coffee, smoked paprika, garlic powder, black pepper, turmeric, ginger, and kosher salt. Stir until evenly mixed.
Pat the steaks thoroughly dry with paper towels, then press the rub firmly onto all sides of each steak, coating evenly. Let the steaks rest at room temperature for 30 minutes.
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