
A deeply savory crust built from ground coffee, smoked paprika, turmeric, and ginger sounds almost too bold to be this simple ā but that's exactly what makes it so satisfying. Every single ingredient in the rub is a whole spice or pantry staple, so there's no mystery about what's going into your food. Packaged seasoning blends and steakhouse marinades are notorious for sneaking in synthetic dyes and artificial colorings, but this recipe sidesteps all of that by building its flavor entirely from scratch. The coffee creates a stunning, deeply browned crust in a screaming-hot cast iron skillet, while the warm spices add layers that taste like they took hours to develop. A final drizzle of good olive oil and a handful of fresh parsley bring it all together with brightness and richness at the same time. Letting the steaks rest before slicing is the small step that keeps all those juices locked in, making every bite as good as it looks.
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In a small bowl, combine the ground coffee, smoked paprika, garlic powder, black pepper, turmeric, ginger, and kosher salt. Stir until evenly mixed.
Pat the steaks thoroughly dry with paper towels, then press the rub firmly onto all sides of each steak, coating evenly. Let the steaks rest at room temperature for 30 minutes.
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