
Soft, pillowy, and golden-topped, these potato rolls are the kind of pull-apart bread that disappears from the table before anything else does. The secret is the mashed russet potato worked right into the dough — it adds a subtle richness and keeps the crumb incredibly tender and moist in a way that plain flour rolls just can't match. Every ingredient here is straightforward and naturally free of animal-derived gelatin, so there's no need to scrutinize labels or swap anything out. The dough comes together with pantry staples like all-purpose flour, egg, butter, and milk, then gets two rises that build flavor and that signature fluffy texture. A final brush of melted butter straight out of the oven gives the tops a glossy, irresistible finish. These are the rolls you bring to a holiday dinner and immediately get asked to make again.
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Place the potato chunks in a small saucepan, cover with cold water by 1 inch, and bring to a boil over medium-high heat. Cook until completely tender and a fork slides through without resistance, about 12–15 minutes. Drain, then mash or rice the potato until completely smooth — no lumps. Measure out 3/4 cup of mashed potato and let it cool to room temperature. (Reserve any extra for another use.)
In the bowl of a stand mixer, combine the warm milk, yeast, and sugar. Stir briefly and let stand until foamy and fragrant, about 5–10 minutes. If the mixture does not foam, the yeast is not active — start over with fresh yeast.
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