
Rich, pillowy, and impossibly tender, this brioche is the kind of bread that makes you want to clear your whole afternoon just to bake it. Every ingredient here is clean and straightforward — real butter, whole milk, eggs, flour — with absolutely no vegetable oils, canola, or seed-based fats hiding in the mix. That matters more than it might seem, because most store-bought enriched breads and even some bakery loaves quietly rely on cheap industrial oils to achieve their soft texture. Here, a full two sticks of unsalted butter do all that work instead, giving the crumb its signature glossy richness and that melt-in-your-mouth quality you just can't fake. The process is unhurried by design — a long overnight cold retard in the fridge firms the butter, deepens the flavor, and makes the dough much easier to shape the next morning. You'll know the bake is done when the top turns a deep chestnut brown and your kitchen smells like a proper French boulangerie. Slice it thick, toast it lightly, or eat it plain — this loaf genuinely needs nothing else.
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Learn more →10 servings









In the bowl of a stand mixer fitted with the dough hook, combine the flour, instant yeast, sugar, and salt. Whisk briefly by hand to distribute evenly.
Add the 4 room-temperature eggs and the warm milk to the flour mixture. Mix on low speed until a shaggy dough forms, about 2 minutes, then increase to medium speed and knead until the dough is smooth and pulls cleanly away from the sides of the bowl, about 8 minutes.
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