
Rich, pillowy, and impossibly tender, this brioche is the kind of bread that makes you wonder why you ever bought a loaf from the store. And when you look at store-bought brioche, you'll almost always find high fructose corn syrup tucked into the ingredient list — it's one of the sneakiest places that sweetener hides. Here, the only sweetness comes from a few tablespoons of plain granulated sugar, so you know exactly what's going into every golden slice. The magic is in the method: a slow butter incorporation builds that signature soft, glossy crumb, while an overnight cold retard in the fridge deepens the flavor without any shortcuts or additives. Four eggs and two full sticks of butter do all the heavy lifting, giving you a loaf that's genuinely rich and bakery-worthy from a short list of clean, recognizable ingredients. The deep chestnut crust, the feathery pull-apart interior, the faint sweetness — it's the kind of bread that disappears fast, so you might want to bake two.
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In the bowl of a stand mixer fitted with the dough hook, combine the flour, instant yeast, sugar, and salt. Whisk briefly by hand to distribute evenly.
Add the 4 room-temperature eggs and the warm milk to the flour mixture. Mix on low speed until a shaggy dough forms, about 2 minutes, then increase to medium speed and knead until the dough is smooth and pulls cleanly away from the sides of the bowl, about 8 minutes.
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