
A flax egg gives this loaf its signature richness and structure, standing in for the classic egg wash you'd expect in a traditional brioche. The dough gets a long, patient knead until it turns smooth and elastic, then rises into a soft, pillowy ball before being divided into three neat pieces and nestled into a loaf pan for that iconic braided-look crown. Once baked, the top turns deep golden brown while the inside stays tender, pillowy, and rich enough to pull apart in soft, buttery-tasting strands. It's the kind of loaf that makes your kitchen smell like a bakery, perfect toasted with jam or eaten warm straight from the pan. This one is a genuinely great fit for a vegan kitchen, delivering all the indulgent texture and flavor brioche is known for without missing a beat.
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In a small bowl, stir together the ground flaxseed and 6 tbsp warm water until combined. Let sit for 10 minutes, until the mixture thickens to a gel-like consistency.
In the bowl of a stand mixer, combine the warm milk, 1 tbsp of the sugar, and the yeast. Stir briefly and let stand for 5–8 minutes, until foamy and fragrant.
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