
Rich, pillowy, and impossibly tender, this brioche is the kind of loaf that makes you want to clear your whole afternoon just to bake it. The crumb is soft and buttery with a gorgeous golden crust that practically begs to be torn apart while still warm. Many classic brioche recipes lean on honey for a touch of sweetness or to feed the yeast, but this version keeps things completely free of it — granulated sugar does all the heavy lifting, both in the dough and for activating the yeast. A flax egg stands in as the binding agent, working quietly alongside all that room-temperature butter to give the dough its signature silky, elastic texture. The three-ball shaping method is a small but satisfying trick that creates a beautifully domed top and makes every slice look like it came from a proper bakery. Whether you're toasting thick slices for breakfast or using it as the base for the most indulgent French toast of your life, this loaf delivers every time.
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In a small bowl, stir together the ground flaxseed and 6 tbsp warm water until combined. Let sit for 10 minutes, until the mixture thickens to a gel-like consistency.
In the bowl of a stand mixer, combine the warm milk, 1 tbsp of the sugar, and the yeast. Stir briefly and let stand for 5–8 minutes, until foamy and fragrant.
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