
Rich, pillowy, and impossibly tender, this brioche is the kind of loaf that makes you want to clear your whole afternoon just to bake it. The dough gets its signature softness from a generous amount of real unsalted butter worked in slowly — no shortcuts, no syrups, no additives that sneak in through store-bought versions. That's actually the quiet win here: commercial brioche and enriched breads are notorious for containing sweeteners you didn't ask for, but this one keeps things clean with nothing but granulated sugar, whole milk, and pantry staples. A flax egg stands in for a traditional egg wash binder in the dough itself, giving the crumb a lovely structure while keeping the ingredient list refreshingly straightforward. The three-ball shaping method creates that classic domed crown, and the milk wash before baking delivers a deep golden finish that looks genuinely bakery-worthy. Once it cools and you cut into that first thick slice, you'll understand why homemade is always worth the effort.
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In a small bowl, stir together the ground flaxseed and 6 tbsp warm water until combined. Let sit for 10 minutes, until the mixture thickens to a gel-like consistency.
In the bowl of a stand mixer, combine the warm milk, 1 tbsp of the sugar, and the yeast. Stir briefly and let stand for 5–8 minutes, until foamy and fragrant.
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