
Rich, pillowy, and deeply buttery, this brioche is the kind of bread that makes a whole kitchen smell incredible. It gets its gorgeous, tender crumb from a slow butter incorporation process — adding the cubes gradually while the dough kneads builds that signature soft, feathery texture from the inside out. A flax egg stands in for a traditional whole egg, giving the dough just enough binding power without changing the flavor or the beautiful golden crust you get from a milk wash. For anyone who has to scan every spice blend and baked good label for hidden warmth spices, baking from scratch like this puts you fully in control of every single ingredient. The three-ball shaping method creates that classic domed top that looks bakery-worthy straight out of a home oven. Slice it thick for French toast, pull it apart warm with salted butter, or use it as the base for the most luxurious sandwich you've ever made.
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In a small bowl, stir together the ground flaxseed and 6 tbsp warm water until combined. Let sit for 10 minutes, until the mixture thickens to a gel-like consistency.
In the bowl of a stand mixer, combine the warm milk, 1 tbsp of the sugar, and the yeast. Stir briefly and let stand for 5–8 minutes, until foamy and fragrant.
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