This rub is a bold, smoky blend that turns any cut of meat or vegetable into something worth firing up the grill for. Brown sugar brings a touch of caramelized sweetness, while smoked paprika, garlic powder, and onion powder build a deep, savory backbone. Ground cumin, chili powder, and dry mustard round things out with warmth and complexity, and a pinch of cayenne adds just enough heat to keep things interesting. Whisked together until fully blended and streak-free, it comes together in minutes and stores easily for whenever the mood for barbecue strikes. Since you control exactly what goes into the jar, it's a great way to season generously while keeping sodium in check.
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Combine the brown sugar, smoked paprika, kosher salt, black pepper, garlic powder, onion powder, ground cumin, chili powder, dry mustard, and cayenne (if using) in a small bowl and whisk until evenly blended with no visible streaks of any single spice.
Transfer to an airtight jar or container. The rub is ready to use immediately or store at room temperature for up to 3 months.
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