This product is likely Artificial Food Coloring Free.
Gluten free whole grain oat flour, gluten free rolled oats, cane sugar, sunflower oil (or canola oil), rice flour, brown cane sugar, contains 2% or less of: invert sugar, buckwheat groats, cinnamon, inulin, sodium bicarbonate, natural flavor (refiners syrup, natural flavor, organic maltodextrin, tricalcium phosphate), salt, soy lecithin, ammonium bicarbonate, vitamin mineral blend (ferric orthophosphate, niacinamide, pyridoxine hydrochloride, riboflavin, thiamine mononitrate, calcium phosphate), flaxseed.
Contains: soy. made with non-be soy lecithin and non-be sunflower oil (or non-be canola oil)