This product is likely Artificial Food Coloring Free.
Enriched flour (wheat flour, niacin, reduced iron, vitamin b1 [thiamin mononitrate], vitamin b2 [riboflavin], folic acid), water, vegetable oil (soybean, palm, canola and/or cottonseed), buttermilk, leavening (baking soda, sodium aluminum phosphate, monocalcium phosphate), sugar, contains 2% or less of salt, eggs, soy lecithin. Vitamins and minerals: calcium carbonate, iron, vitamin a palmitate, vitamin b6 (pyridoxine hydrochloride), vitamin b12.
Contains: wheat, milk, egg and soy ingredients. contains wheat, egg, milk, and soy ingredients?