Fig Privacy and Security Policy

Fig Privacy and Security Policy
Last updated September 22, 2020
Overview: What role does data play in our products?

Welcome to Fig! We started Fig because we believe finding food that matches your unique dietary needs and restrictions should be easier. The premise of Fig is simple: you tell us what you can and can’t eat, and Fig will let you know if a specific product is compatible with your needs.

In order for this to work, Fig must analyze product information like ingredients and allergen statements found online. To provide you with the most accurate information, we capture this information on pages you shop to understand if it is accurate and complete. If it is not, we work on our end to update our database and tools to provide you with the most accurate information possible. We know that getting ingredient information right when you have strict dietary needs is critical.

By using Fig and providing us with feedback, you are not only shopping with ease, but you are helping to improve the experience for others who must also live and shop with dietary restrictions. Together, we can build the most accurate shopping experience for people with dietary restrictions.

Thank you!

Privacy Policy

This privacy policy (“Privacy Policy”) explains how Ahara Biosciences, Inc. (“Ahara” or “we”) collects and processes information from users of the website, software applications, and other online services we provide (collectively “Ahara products”). Ahara’s products include, but are not limited to, the Fig extension for web browsers (the “Extension” or “Fig”), and the websites located at and any subdomains therein (the “Website”).

If we ever need additional personal information for a specific reason, we will tell you and ask for your permission. Also, to the extent that Fig has links to other websites (like retailers), please note that we do not own, operate, or control them, and they have their own controlling privacy policies that you should review.

We use Segment to collect user data to ensure our tools continue to work and provide users with a delightful experience. If you would like us to stop collecting data on your profile or delete your data, please email

What data we collect and why

In order to provide our products, Fig collects information that you share directly with us when you use our website or extension. You can also set up your profile with your name and dietary restrictions for a more personalized experience.

Fig also collects technical information about your device and use of Fig to make sure that our products are working correctly. The information we collect is geared to providing Fig members with a better way to shop online and to help us develop, improve, and market our services.

Account and Profile Information.
When you sign up for Fig, you share a limited amount of information during the registration process, including your name, email address, member password, other registration information, and your unique dietary needs and preferences to personalize your profile.

As you continue to use Fig’s products, you might also provide information when you:

Share feedback about the accuracy of ingredients in products
Communicate with Fig through email or other means

Technical Information.
Fig automatically collects information to ensure that our products work correctly on different devices and browsers. This includes data like:

the type of device you’re using
the device’s unique ID (where available)
operating system
browser type
IP address
event stamp
error logs

This data allows us to make sure Fig products are working correctly, to make your experience better, and to detect and prevent fraud. Also, to help us coordinate our communications and marketing campaigns, and to understand how our users engage with our products, we use common digital tools that allow us to see if you opened an email we sent, visited a link in those emails, or generally interacted with Fig as a result of our marketing efforts.

Fig does not track your search engine history, emails, or your browsing on any site that is not a grocery (a site where you can shop for food and make a purchase) or recipe website (a site where you can browse recipes). When you are on a pre-approved grocery or recipe site, to help you find food, Fig will collect information about that site that lets us keep up to date product information. We may also collect information about pricing and availability of items, which we can share with the rest of the Fig community.

On grocery sites, Fig collects the name of the grocer, page views, and in some cases, product information that allows us to track ingredient information, allergens,and update our product catalog. On recipe sites, Fig collects the name of the site, page views, and in some cases, recipe information that allows us to track ingredient information, allergens, and update our recipe catalog.This helps us provide the best shopping and browsing experience to all of our users.

Aggregate and Anonymized Data
We may also use the information we collect in aggregate or otherwise anonymized form. This lets us look at interactions with our site and products generally and does not identify you or any specific person. We use this general data for research, development, marketing, analytics, and to enhance the shopping and browsing experience for the Fig community.

What data we do not collect
We collect information that we believe can help us improve food shopping and browsing experiences for our users. This does not include, and we do not collect, any information from your search engine history, emails, or from websites that are not retail or recipe sites. We also do not collect bank or credit card information at anytime.

How we share your data
We will only share your data with businesses who help us operate Fig, or if we are legally required to do so.

How we protect your data

The security of your information is important to us; however, Fig is under development and we can’t guarantee that user information will not be accessed, viewed, disclosed, altered, or destroyed as a result of a breach of any of our safeguards. Your use of Fig and provision of information to us is at your own risk.

We’ll keep information if we need it to meet our legal obligations and to defend against legal claims.

Your choices for managing your data

We’ve made it easy to opt out of Fig’s products at any time. If you want to stop using Fig, we have instructions on how to uninstall the Extension on our website and if you have any issues you can contact our support team for assistance by sending an email to

If you would like to delete your profile or personal information, you can always ask us by emailing We will delete any personal information we have, though we may still store some data in an aggregated and anonymized format that doesn’t identify you and can’t be attributed to you.

Additional rights regarding your data

Depending on where you live, you may have additional rights as to the personal information that you share and Fig collects. Residents of the EU, UK, Canada, Australia, New Zealand, and California can click below to learn more.

Controller: Fig is a private company, established in the United States of America. Our address is 135 Madison Ave, Floor Five, New York, NY, 10011, U.S.A. Our contact email address is For the purposes of the General Data Protection Regulation, we are the data controller.

Legal Bases: The personal information that you share and we collect, as well as its purposes, are described in this Privacy Policy. Fig will only collect or process your personal information if we have a legal basis to do so. These are:

Complaints: In the event that you wish to make a complaint about how we process your personal data, please contact us at and we will do our best to resolve it. You can also choose to file a complaint with the relevant data protection authority.
Fig will try to respond to these requests within 30 days, but some might take longer. You will typically not be charged any fee for effecting these rights, but Fig reserves the right to charge a reasonable fee (or refuse to comply) if the request is unfounded, repetitive, or excessive.
Your rights: You have the following rights with regard to your personal data. To exercise any of these rights, please contact us at Please note that these rights are limited, like for example, where fulfilling your request would adversely affect other individuals or our legal obligations.
Right to Access: You have the right to request information about your personal data that we hold, how we use it, and who we share it with.
Right to Portability: Where you have provided your personal data to us on the basis of your consent, you have the right to ask us for a copy of this data in a structured, machine-readable format and to ask us to send this data to another data controller.
Right to Rectification: You have the right to ask us to correct your personal data where it is inaccurate or incomplete.
Right to Erasure: In certain circumstances, you have the right to ask us to delete the personal data we hold about you.
Right to Withdraw Consent: In situations where we are processing your personal data based on your consent, you may withdraw this consent at any time.
Right to Object to Processing: In situations where we are processing your personal data based on our legitimate interest, you can object that the interest is no longer legitimate. Fig will stop processing that data, unless we can demonstrate an overriding legitimate ground. You can also request to opt out of direct marketing.
Right to Restrict Processing: You have the right to ask us to stop any active processing of your personal data while we seek to verify data you claim is inaccurate, while we verify our legitimate interests, or while we cannot erase that data due to legal obligations.
California residents.
If you live in California and use Fig, you have some additional rights when it comes to your data.

California law gives you the right to opt out of the sale of your personal information.

To exercise any of these rights, you (or your authorized agent) can contact us by email at We will confirm receipt of your request within 10 days, and will provide a response to you within 45 days of your request, though in some exceptional cases it might take longer (if that happens, we’ll let you know). We will need your name and email address to verify your request, and may also ask for additional information if necessary to verify the identity of the person making the request. We reserve the right to deny your request if we cannot verify your identity, or if an exemption applies (for example, where fulfilling your request would adversely affect other individuals, or where we have a conflicting legal obligation). That said, we will not discriminate against you for exercising any of your privacy rights.

To learn about the categories of personal information that Fig uses, please see the section of this policy called “What data we collect and why.” The personal information that we have collected in the past 12 months falls into the following categories as set out under California law:

To learn about the limited ways in which we disclose data for our business purposes — that is, to a service provider — and the categories of those service providers, please see the section of this policy called “How we share your data.”

Please note that, while Fig provides tools to manage your privacy as described in this policy, we do not support “Do Not Track” browser settings at this time.

Lastly, California residents also have the right to request this information in an accessible alternative format. If you have a disability and would like to access this privacy policy in an alternative format, please contact us by email or mail as detailed below.

Right to Delete: You can ask us to delete the personal information we have about you.
The contact information you provide – California law refers to these as identifiers.
We don’t track your location, but your IP address gives us a general idea of the city, state, and country – what California law calls geolocation.
Shopping and Fig usage data – California law calls this internet activity.
Purchases on retail sites when using Fig – this is commercial information under California law.
Right to Know: You can ask us for a list of the categories of personal information we have about you, the categories of sources from which we get personal information, the business purposes for which we collect personal information, and the categories of third parties with whom it is shared (you can also see that in this Privacy Policy). You also can ask us for a copy of the pieces of personal information we have about you.
When you consent to our use of your data for a specific purpose.
When we need that data to enact a transaction or to provide you with services and products that you request. This includes personalizing features and protecting the security of Fig and its users.
When Fig has a legitimate interest in using that data in the normal ways you’d expect, like ensuring Fig’s products run properly, improving and creating new products, historical analytics research, promoting Fig, and protecting our legal rights.
When we need to process your data to comply with a legal or regulatory obligation.
How we use cookies and similar technologies
Operations: These are cookies that we need to make the Fig services work, and include remembering your
login credentials, navigation, and standard tech checks like load balancing or javascript checks.
Analytics: These types of cookies help Fig monitor the traffic and activity on our site, and to coordinate our own marketing campaigns. While they do not identify you specifically, they may be indirectly linked to your unique user ID. We aggregate and anonymize this data to help us detect fraud, understand trends, broad demographic data, and the general operation of our site.
Attribution: We use third-party pixels on our landing page to tell our advertising partners that someone found Fig through one of their ads. In both these cases, Fig does not reveal any information that can be used to identify you.
If you want to disable cookies entirely, your browser or mobile device might have an option to do that. For more information, including instructions on disabling cookies, please visit:
Data Transfers and the EU-US Privacy Shield
As we are located in the United States and Fig’s products are operated in the United States, if you are located outside of the United States, please be aware that information you share and we collect will be transferred to, and processed, stored, and used in the United States in order to provide Fig’s products to you. The United States does not have an adequacy decision regarding data protection from the European Commission.
Changes to this policy
We will continue to update our policies and practices as needed. We will notify you of any changes to our Privacy Policy by posting any changes here. If we do, you’ll see that the date at the top of this Privacy Policy has changed.
How to contact us

If you have any questions about our privacy policies and practice, please contact us at

Or you can write us a letter at:

Ahara Biosciences, Inc.
Attn: Privacy
135 Madison Ave, Floor Five, Floor 5
New York, NY 10016