This product is likely Artificial Food Coloring Free.
Enriched wheat flour (flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), butter (milk), vegetable oils (canola, sunflower and/or soybean), sugar, invert syrup, contains 2% or less of: salt, malted barley flour, baking soda, monocalcium phosphate. contains: wheat, milk.
Contains: do not puchase if package is open or torn