This product is likely Artificial Food Coloring Free.
Water, enriched flour (wheat flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), potato flakes (potatoes, mono and diglycerides, sodium acid pyrophosphate, citric acid [preserves color]), soybean oil, dehydrated cheddar cheese (cheddar cheese [pasteurized milk, cheese cultures, salt, enzymes], disodium phosphate), salt, onion, natural flavor, eggs, yeast extract, whey, spice, annatto and turmeric (color).
Contains: wheat, soy, milk, egg.