This product is likely Artificial Food Coloring Free.
Enriched wheat flour (wheat flour, malted barley flour, niacin, iron, thiamin mononitrate, riboflavin, folic acid), water, yeast, granulated sugar, contains 2% or less of the following: soybean oil, salt, cellulose gum, calcium propionate (preservative), monocalcium phosphate, corn starch, ammonium sulfate, ascorbic acid, calcium sulfate, wheat gluten, datem, monoglycerides, calcium peroxide, diammonium phosphate, tricalcium phosphate, soy lecithin.
Contains: wheat, soy.