This product is likely Artificial Food Coloring Free.
Sugar, vegetable oils (palm, sheanut and sunflower), skim milk powder, wheat flour, cocoa, wheat germ, wheat starch, cocoa mass, malt extract, lecithin as emulsifier (soy), whey proteins (milk), cocoa butter, artificial flavors, ammonium bicarbonate and sodium bicarbonate as leavening agents, salt.