This product is likely Artificial Food Coloring Free.
Water, modified wheat starch, whole wheat flour, vital wheat gluten, wheat gluten isolate, vegetable shortening (interesterified and hydrogenated soybean oils), cracked flaxseed, contains 1% or less of: salt, sodium acid pyrophosphate, baking soda, distilled monoglyceride, caramel color, fumaric acid, cellulose gum, sucralose, and calcium propionate and sorbic acid (to preserve freshness).
Contains: wheat