Our Story
We created Fig because we’ve been there.
Sick of restrictions, we sought out possibilities.

We were frustrated.
If you’re like us, we know you’ve drifted through grocery stores hungry and searching. You’ve declined dinner invitations and sacrificed spontaneity. You felt limited by all the extra work it takes to simply have a meal.

We wondered ...why?
Why is eating with dietary restrictions such a chore? Isn’t there an easier way? Shouldn’t you have some simple tool to help out?

We decided to make it clear.
Tired of seeing you being told what you couldn’t eat, we chose to show you everything you could. And we met thousands of people like you, and like us, all helping to improve the quality of life for those with dietary needs.
Moving Forward, Together


Maxwell Rebarber
Co-founder


Andrew Hollar
Co-founder


Jake Lynch
Product & Engineering


Tyler Scheviak
Product & Growth


Anurima Sharma
Product & Engineering


Bex Ungpiyakul
Engineering


John Kim
Engineering


Mia Silverman


Brian Estany
Engineering


Rachel Dyckman, RDN
Dietitian


Danielle Lewis, RD
Dietitian


Joanna Baker, APD RN
Dietitian


Kate Watson
Dietitian


Kristi Winkels, RDN, LD
Dietitian

But the best part? Coming together for change.
We’re still perfecting our path, and the more the merrier. Are you a manufacturer, grocery store, possible partner, or just someone who wants to work with us and provide feedback? We’d love to hear from you.
Be part of our mission.
Fig is more than an app—it’s a community effecting widespread change. From ensuring ingredient transparency, to educating our friends and family, to finding better support from healthcare professionals, let’s make eating easier.
Get in touch with Fig