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From the Founder: November Reflections

For every kid who can’t eat the birthday cake. For every crying session in the grocery store. For every untimely bathroom trip. Fig is my way of bringing all of us together to make our lives easier.

Many of you know I started Fig after my three-year-long diagnosis with IBS and SIBO back in 2017 (read my story here). It’s my intention with this email series to give you a behind-the-scenes look at what we’re building at Fig as we work to change the way the world sees dietary restrictions.

And there may be some personal notes, too. Dietary restrictions are complicated – and I’m still trying to figure mine out. I hope sharing my experiences with you reminds us all that we’re not alone. In fact, 70% of the world has dietary needs, so we’re in pretty good company 😃

November was an exciting month for Fig. We just launched the public beta of our phone app. This means you can download it on your phone today if you’re in the US. THANK YOU to all the Fig members who helped us with feedback and ideas – we’re building this app for you, and it would be nothing without your support!

I know how important it is that Fig works where you shop AND that it’s accurate, so the team has spent a lot of time adding new grocery stores, improving accuracy, and gearing up for expansion into new countries. I know they’d be grateful if you tried the app and let them know your feedback.

And on a personal note, I’ve been exploring the likelihood that my own health issues are actually related to food chemicals like histamine. I’m considering starting a full histamine elimination diet in the new year. If I do, I’ll definitely keep you updated on how it goes and what I learn along the way.

I’m so excited about what we can do together to change the world of food. As always, please message me directly if you have any questions, concerns, or ideas for improving Fig. The team and I are here for you.

Andrew Hollar Founder of Fig

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Andrew Hollar

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